213: Monthlification of the Future

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Monthlification

Everything on the internet was once expected to be free (thanks Google). Then we started paying for songs (thanks Apple) and books (thanks Amazon). Soon it became normal to pay for things online. Then Netflix showed us that monthly subscriptions can be massively convenient for customers and super profitable for companies. It seems that all the major players are getting in on the monthly subscription goodness. But is it setting them up for a backlash when the economy turns and people start looking for ways to cut their monthly expenses?

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When Steve jobs announced the iPod, Fanboys hated it. Check out the comments section. Some things never change. We then go deep on the latest internet trend: monthly subscriptions. Are they a good thing? Are companies setting themselves up for customers to make hard choices in the future? It sure seems that way.
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Even Google is getting in on the monthly subscription hype.
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This just in! Consumer Reports hates cool companies.
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