Has Social Jumped the Sharing Shark?

BuzzSummo release a report looking at social sharing, which is down by 50% since 2015. Does this mean that social has jumped the sharing shark? The answer is a little complicated, but it’s good news for organzations creating quality content. Check out the show notes below.

Social Jumped The Shark Show Notes

New data shows just how much social sharing has decreased since 2015by Richard Bilton, NiemanLab

“This week, analytics company BuzzSumo released a new report analyzing trends in social sharing over the past few years. The top line takeaway from its analysis of 100 million articles is that social sharing is down by 50 percent across the board compared to just a few years ago. In 2015, articles saw an average of 8 shares; today that number has dropped to 4. Only 5 percent of content gets more than 343 shares.”