289: Apple Opens Up About The Mac Pro And Reveals Internal Struggles

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Mac Pro

Apple did NOT release a new Mac Pro this week, but did something they normally don’t do instead: they talked about their plans for the Mac Pro. The delay is because of four big things working against them: They are distracted by the new campus, they guessed wrong on the future of GPUs, larger products (by sales volume) keep taking precedence, and the product/manufacturing wasn’t flexible enough to easily adapt. This is why the product the languished. It also calls into question their leadership structure, and the dude at the top: Tim Cook.

See below of the rest of the stories from last week.

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Show Notes

Seth Godin shares that computers slowly take over tasks that we really didn’t want to do to begin with. So we will happily welcome AI as it comes.
23 things artificially intelligent computers can do better/faster/cheaper than you can

 

Oath is the empty husk of former industrial giants: AOL and Yahoo. We’re not sure what that means, but probably nothing meaningful.
Oath: A Verizon Company
Marissa Mayer Is Out Of Oath, Shocking Literally No One

 

Apple invited a small group of reporters to talk about the next Mac Pro. Basically, there won’t be one this year, but they haven’t given up on it yet. It sounds like 4 big things worked against them: They were distracted by the new campus, they guessed wrong on the future of GPUs, larger products (by sales volume) kept taking precedence, and the product/manufacturing wasn’t flexible enough to easily change.
Apple, I Can’t Even
There’s A Pro iMac Coming This Year
The Mac Pro Lives
Apple, Inc. Admits Mac Pro Design Flaw
Neither Tim Cook Or Jonny Ives Were At This Meeting
Who Has Taken Over At Apple?
If this was Apple 7 Years ago, I think it might have stopped the company dead in its tracks.
How Did The Mac Pro Even Happen?
Apple Has To Catch Up To HP What is this? 1995?
Some Interesting, If Speculative, Details

 

If you find iMovie too much work, check out Clips. It’s really a light version for creating simple videos.
Apple’s Clips app is iMovie for the next generation

 

Apparently Ford and GM are leading way for automated vehicles. Could have fooled us since Tesla already has them on the road and Waymo clearly has the most advanced technology. The second article talks more broadly about the impact of electric and autonomous vehicles. For example, we could see tobacco sales cut in half when people stop visiting gas stations.
A Real Dumb Article About The Future Of Self-Driving Cars
A Much Better Article: Cars and second order consequences

 

Jeff Bezos is now the second measured richest person. He’s devoting $1 billion per year to going to space.
Jeff Bezos Is The Second Richest Person, Behind Gates
The little-known deal that saved Amazon from the dot-com crash
@carterjwm just needs to get retreated 18M times to get free nuggets for a year from Wendy’s. I love the internet.
Just Helping A Man Get His Nuggs